Washington Real Estate Web Trends - Summer 08
August 5, 2008
We are extremely pleased with performance of nwRealty.Com during the month of July. We maintained the historical trend of July being a very strong month while all competing sites experienced a decrease of visitors … some losing 30 - 40%. A change from previous reports; we replaced Machpersons.com with Southsoundhomes.com (operated by The Tacoma Tribune/McClatchy Company) after finding it to have a stronger web presence.
Because of our consistent results we’re still claiming nwRealty.Com as the “Most visited website that is focused exclusively on Washington real estate”. The next graph represents regional real estate websites with a strong presence in Washington whose services cross borders into other states. We’re still out performing the lower end of this scale … even without a multi-million dollar budget.
The obviously notable event dipicted here is Redfin’s new position as “King of the hill”. While they experienced a 30% increase, Windermere (the dethroned king) lost about 11%. The end of summer is now upon us so expect market activity to start declining. The decline will continue until the holidays when activity all but stops. Make sales while you can, but start planning now for next year.
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